The BharatMatrimony app is compatible with 4,000 devices and members can easily shortlist, express interest to prospects, send mails and edit profiles with a simple swipe.
The app has array of features such as new user interface, new gestures, shake to view matching profiles, chat and the option of 'action button' in search results.
The BharatMatrimony app is the first of its kind in the matrimony domain in India, is user-friendly and highly secure.
Chief portal and mobile officer, BharatMatrimony, Saichithra said that there are 738 million mobile users currently in India, 94 million people have access to internet, of this 23 million access the net through mobile phones, and that is the company's primary focus.
The app also has new features such as search results with action buttons, push notification with member photos, action buttons and sound, complete registration with instant login, chat with enhanced UI, full profile with backgrounds that change according to the time of day.
Saichithra further said that the company is early adopter of mobile and have moved to a mobile first strategy now, adding that the initial feedbackusers has been good.
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